标题: 招聘：德资公司招产品经理和项目经理 [打印本页] 作者: 心尖的薄荷塔 时间: 2012-9-10 15:51 标题: 招聘：德资公司招产品经理和项目经理 Position: Product Manager – Greater China (Based in Shanghai)
Purpose: Management of key accounts assigned. Develops and implementation of sales activities and key accounts program. Ensure professionalism and highest levels of services are maintained with key accounts. Provides leadership to meet or exceed the company’s short-term and long-term objectives.
Reports to: Marketing Director – Greater China
Job Responsibilities:
To ANALYZE competitive situation; RECOMMEND product portfolio strategy (for ZEISS, SOLA and AO) and pricing strategy (including RSP and ASP) for mainland, Hongkong and Taiwan. And at the same time, to work out product portfolio to cater to channel strategy and key account strategy.
- Improve and update on Dream portfolio along with new market trend for 3 markets: mainland, HK and Taiwan.
- Develop ICM to fill the product gaps.
- To feedback global team on local consumer needs and new competitive initiatives.
To LEAD new product launches (be the project leader) with all related departments: Trade-marketing, Finance, Training, ZPA, Sales, Supply Chain, IT, QC, G5 and etc. To make sure product launch on time and deliver major launch KPIs.
- Including Product Naming/portfolio mapout
- Naming Registration
- Pricing Confirmation (make sure pricing strategy and GM in line with ZEISS guideline)
- Coordinate Training Materials Development (confirm key selling proposition and sales talk)
- Coordinate with sales tool development including demo tool, sales literatures and etc.
- Initiate launch plan with trade-marketing team
- Make sure all related departments are ready for the launch preparation.
To INITIAVE KOL events. To work with Training Department to organize regular events with KOLs for Junior Lens and Progressive lens.
- KOL includes key hospital doctors, B2B magazine editors, key ECPs and key optical associations like APPO, Optical fairs and etch.
To DEVELOP press release and product advertorial together with PR agencies and training department.
To UPDATE and INITIATE product and pricing catalogue with Trademarketing department on quarterly basis to make sure all product information and pricing information is up-to-date.
KPIs:
Make sure all FY12 New Product Launches on time
Fulfill and prepare to execute Dream Portfolio PAL, Platinum Coating, Photofusion Including Mainland, Hongkong, Taiwan
Job Requirements:
Optometrist Education
Some marketing or business management education will be a plus
Several years in optical industry or related one
Preferably some years in marketing or product development field
Customer service must be top of mind
Strong English communication skills are mandatory
Some experience in project management would be very beneficial for new product planning cycle
------------------------------------------------------------------------
Position: Project Manager (Based in Shanghai)
Reports to: Trade Marketing Manager-Greater China
Job Responsibilities:
Support Marketing Manager to accomplish annual ZEISS Experience Concept Store Target (FY13: >20 stores)
Assist Annual Plannning & Budgeting
Initial Agency Briefing, Coordination with all stakeholders, Time Management, Crisis Management
Direct Interface and Contact to the customer partners in planning and executing store decoration and management together with sales.
Visual Merchandising and Interior Decoration monitoring, followup and tracking.
Store Marketing Materials establishment
Assist in store opening if any
Assist in trademarketing activities instore
Coordinate and followup with routine maintenance and repair.
Business performance tracking and make necessary recommendation on adjustment.
Job Requirements:
University Graduate preferably in business management or marketing
5 Yr retail operation experience (not necessarily in optical, could be in fashion and others)
5 Yr Project Management Experience
Strong in Hands-on execution
Used to frequent domestic travels
Will be a plus if knowledgable and experienced in Visual Merchandising and Interior Decoration.
Good English
Great communication skill, team spirit and people management skill
Hardworker
Good in working under extreme stress and frustration
作者: wangbin8918 时间: 2012-10-2 19:26
无语了，不知道是装的还怎么了，“有兴趣请联系！！”“小姐”突然变成汉语了！
I have to say, this position is not difficult to recruit person, but English kills all persons!作者: landary 时间: 2012-10-2 22:21 作者: 超越 时间: 2012-10-9 14:29
