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标题: pocket projector,投影市场的新秀 [打印本页]

作者: stevenwu    时间: 2008-12-25 13:54
标题: pocket projector,投影市场的新秀
Insight Media has released a new report that finds that "reduced lumen    |
| projectors", i.e. those with lumen outputs of 35 to 700+ lumens over the  |
| 2008-2013 time frame, represents one of the best opportunities for unit   |
| and revenue growth in the projection industry.                            |
|                                                                           |
| The newly released 2009 LED- and Laser-based Ultraportable Projector      |
| Report covers projectors of less than four pounds in weight and focuses on|
| how LED and laser sources will be used to augment and supplant lamp-based |
| projection systems.  Current ultraportable projectors are lamp-based and  |
| represent about 45% of the total projector unit sales.  But revenues for  |
| this segment will remain essentially flat over the forecast period, even  |
| with increasing unit sales.   
However, the reduced lumen projector category is forecast to reach over   |
| 1.3M units and nearly $800M in revenue by 2013 -- with almost all of this |
| being new projector sales.  The low end of this class of projectors is    |
| sometimes called pocket projectors, with even lower lumen projectors (not |
| included in this report), commonly called pico or companion projectors.   |
| These very low lumen output projectors are covered in the Insight Media   |
| 2008 Pico-Projector Market Segment Analysis.                              |
|                                                                           |
| Currently, there are a several products on the market that qualify as     |
| reduced lumen projectors including the Dell M109s (50 lumens), the Acer   |
| K10 (100 lumens) and the LG Electronics HS102 and Samsung P400 (both 150  |
| lumens).  All use LED sources with laser-based projectors expected later  |
| on.                             
The key question the industry is asking is can these projectors find a    |
| significant place in the market?  Based on the extensive analysis         |
| performed in this report, the answer is yes, but a qualified yes.  To meet|
| the needs of the market, projector makers will need to carefully evaluate |
| product development strategies, projector value propositions and          |
| go-to-market options in order to create compelling products that end users|
| will value.  The 2009 LED- and Laser-based Ultraportable Projector Report |
| provides 322 pages of technology, market, strategy and forecast analysis  |
| looking at how LED and laser-based ultraportable projectors can penetrate |
| handheld, portable and desktop applications.  Key findings include:       |
|                                                                           |
|          ·        Ultraportable projectors with solid-state illumination  |
|          cannot compete with                                              |
|                lamp-based projectors on a price basis, especially if the  |
|          price is measured in                                             |
|                $/lumen.  Other advantages of solid-state illumination will|
|          allow them to                                                    |
|                become established in the market.                          |
|          ·        Projector makers should focus on the battery operation  |
|          of the projectors,                                               |
|                especially those that can run off a USB high-power         |
|          connector                                    
Wide aspect ratio projectors will help differentiate    |
|          products and not appear                                          |
|                "old" when using 4:3 ratio imagers                         |
|          ·        Marketers need to focus on new users and use models that|
|          can "attach" a                                                   |
|                projector accessory to products that previous were not     |
|          candidates for more                                              |
|                conventional projectors                                    |
|          ·        Manufacturers need to focus on low prices, but add in   |
|          features that are                                                |
|                targeted for the intended use, to position the products for|
|          markets that                                                     |
|                conventional lamp-based projectors cannot reach            |
|          ·        Laser-based projectors offer the potential to be the    |
|          smallest and most                                                |
|                efficient projection option, but manufacturers need to find|
|          ways to help                                                     |
|                establish cost effective laser sources
作者: dawngg    时间: 2008-12-31 12:41
吴博士公司有没有做poket啊?呵呵。我已经见到过样品了。亮度低,体积不过一个walkman大小。
作者: stevenwu    时间: 2009-1-3 16:40
一般要100流明以上才有商用价值
作者: stevenwu    时间: 2009-1-5 18:00
三星最近有一款,150流明,市场卖7999RMB
作者: lizhicong    时间: 2009-1-10 17:20
就是啊,品牌嘛
而且 国人一向是崇洋媚外的
简直心里不爽.




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