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</div> </div> </div><div class="pct"><style type="text/css">.pcb{margin-right:0}</style><div class="pcb"> <div class="t_fsz"> <table cellspacing="0" cellpadding="0"><tr><td class="t_f" id="postmessage_429192"> <div align="center">鼠年网络营销大战比比看，消费者成最大赢家 <br /> 来源：新浪网 2008-01-19</div><br /> 时值年末，传统商家疯狂促销的硝烟味也随着新年的钟声慢慢飘近。而在互联网上，这块消费的新垦地上，这种促销大战也打得比传统商家更加有声有色，更加死去活来。且看鼠年新年将近，5大中国B2C<a href="http://electronic.oecr.com" target="_blank" class="relatedlink">电子</a>商务网站的新春促销计划点评。消费者瞧准了，看好腰包，看看谁家购买东西更省钱。<br /> <br /> 卓越亚马逊（<a href="http://www.amazon.cn" target="_blank">www.amazon.cn</a>）<br /> 可能是中国大陆最老牌的电子商务公司，与美国亚马逊合作，成立卓越亚马逊。<a href="http://b.oecr.com/sell" target="_blank" class="relatedlink">产品</a>以图书、音像类为主，熟悉网络购物的朋友多半在其网店有过购物经历，总体来说服务比较有大公司的味道，只是频频传出公司巨额亏损的消息，让人对中国B2C的发展打上了一个问号。本次推出“亚马逊跨年狂欢，15万种图书特价抢购”的活动。<br /> 专题活动：除科技书外，，约15W种书打5.5~7.5折<br /> 新年促销专题入口：<br /> （<a href="http://www.amazon.cn/static/gl_071212_bk_bkcoops.asp?ref=GT&pageletid=China&uid=168-2776509-3746607" target="_blank">http://www.amazon.cn/static/gl_071212_bk_bkcoops.asp?ref=GT&pageletid=China&uid=168-2776509-3746607</a>&）<br /> <br /> 创意设计：4星<br /> 画面设计：3星<br /> 价格优势：4星半<br /> <br /> 当当网（<a href="http://www.dangdang.com" target="_blank">www.dangdang.com</a>）<br /> 卓越亚马逊的死对头，两家都是中国大陆最大型的购物网站，但是因为产品品类重叠度较高，价格的拼杀尤为激烈。其传说中的亏损额度会略低于卓越亚马逊。本次推出“足不出户，年货轻松搬回家”的活动。<br /> 专题活动：无<br /> 新年促销专题入口：（<a href="http://static.dangdang.com/gm/topic/1030_7548.shtml" target="_blank">http://static.dangdang.com/gm/topic/1030_7548.shtml</a>）<br /> 创意设计：4星<br /> 画面设计：3星<br /> 价格优势：4星半<br /> <br /> 3C购物网（<a href="http://www.3C800.com" target="_blank">www.3C800.com</a>）<br /> 相信熟悉3C购物网的人并不是非常多，因为他的资力还浅，不过这个发家于杭州的电子商务新生力量，表现却并不俗。在第三届《消费者最喜欢一百网站》电脑/<a href="http://holographic.oecr.com" target="_blank" class="relatedlink">数码</a>类得票前三，这个也是用户喜欢这个网站的表现。他专注IT 通讯 数码等3C产品的推广和销售，和多家3C行业厂商有紧密合作。有很多大品牌专柜。很多产品价格优势非常明显。他们本次推出了“幸福非你莫鼠，米奇鼠等你抱回家”的活动，专题传达出现在社会礼尚往来的新趋势，送吃喝穿的礼不太希奇，相反数码类产品因为东西时尚，更具实用性，更受收礼者喜欢。专题推出孝顺要送贴心的礼、爱情要送浪漫的礼、走亲要送有面子的礼的概念。为配合专题还推出不少系列活动，比如买就送、产品打特价、江浙沪地区免运费等，整个专题制作还颇费心思的。<br /> 专题相关活动：<br /> 1、专题商品年终最低价，买就时尚礼送自己送原装米奇鼠、买贴心礼送父母送精美针线盒、买爱情礼送爱人送可录音毛毛鼠、买面子礼送亲友送精美挂画。<br /> 2、全场正品行货，全国配送，江浙沪免运费<br /> <br /> 新年促销专题入口：（<a href="http://www.3c800.com/subject/080116.html" target="_blank">http://www.3c800.com/subject/080116.html</a>）<br /> 创意设计：4星<br /> 画面设计：5星<br /> 价格优势：5星<br /> <br /> 北斗手机网<br /> 要买手机，上北斗手机网，几乎要成为要网购手机的口头蝉了。其实北斗的手机不是网上最便宜的，但确实是最好的买手机的去处。因为他专注于网上卖手机，卖了整整八个年头了。你能想到的手机品牌，几乎都在这找到。本次新春他们推出了《新春倒“鼠”，特价手机疯抢活动》活动虽然不是非常有新异，不过所推出的特价手机确实便宜得惊人，有较新款机型。不过就是可选特价机不太多。<br /> 专题活动：新春倒“鼠”，特价手机疯抢活动<br /> 新年促销专题入口：（<a href="http://eva.139shop.com/files/2007/12/30/80081.htm" target="_blank">http://eva.139shop.com/files/2007/12/30/80081.htm</a>）<br /> 创意设计：4星<br /> 画面设计：4星<br /> 价格优势：5星<br /> <br /> 红孩子（<a href="http://www.redbaby.com.cn/" target="_blank">http://www.redbaby.com.cn/</a>）<br /> 对于有孩子的家庭来说，对红孩子肯定是不陌生了。红孩子是目前最好的育婴用品方面B2C网站。随着网站发展壮大，目前现在不仅买婴幼儿产品，也买家庭用品和化妆品了。呵呵，他们的年终专题，主要还是传统的低价打折方式。<br /> 专题活动：无<br /> 新年促销专题入口（<a href="http://www.redbaby.com.cn/SubjectHTML/2007/others/xn/index.html" target="_blank">http://www.redbaby.com.cn/SubjectHTML/2007/others/xn/index.html</a>）<br /> 创意设计：3星<br /> 画面设计：4星<br /> 价格优势：5星<br /> <br /> 总结<br /> 辞旧迎新之际，也是各商家腰包充实之时。虽然现在国内的节日消费相对几年前出现了冷却的现象，但这其实施将中国零售行业拨入到理想消费的正轨中来了。互联网是国内的零售业新星，也必将是未来中国零售业的重要组成部分。现在美国互联网零售每年的增加都超过20%，而在传统节日期间，互联网零售的交易额更是有超越传统购物之势。看到现在中国几大电子商务平台的节日消费操作水平，可以想见在不远的将来，在中国B2C电子商务行业也将步入爆发期。</td></tr></table> </div> <div id="comment_429192" class="cm"> </div> <div id="post_rate_div_429192"></div> </div> </div> </td></tr> <tr><td class="plc plm"> <div id="p_btn" class="mtw mbm hm cl"> <a href="http://club.oecr.com/home.php?mod=spacecp&ac=favorite&type=thread&id=66039&formhash=9b1d7cad" id="k_favorite" onclick="showWindow(this.id, this.href, 'get', 0);" 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